| Pricing model | ✓ Pay the AI provider's real per-generation price, zero markup. No subscription. | ✕ Subscription tiers ($8 Basic to about $60/mo Pro month-to-month) plus a separate pay-as-you-go API ($0.025 to $0.10 per image) |
| Credits / tokens | ✓ No subscription and no monthly reset. You top up a balance and pay per generation; purchased credits stay valid 2 years (730 days), not just one billing cycle. | ✕ Priority credits that expire at the end of each billing cycle with zero rollover; only separately purchased top-ups carry over |
| Free tier | ✓ Free to start, no public-by-default gallery | ✕ 10 slow credits/day (~40 imgs/week); all generations public; 1 concurrent gen; JPG only; no private gen; can't delete images |
| Models offered | ✓ Every top image AND video model: Sora, Veo, Kling, Seedance, FLUX, Seedream, Gemini, GPT Image, Grok, plus Ideogram's own models | ✕ Ideogram's own models only (4.0, 3.0, 2a) |
| Video support | ✓ Yes, top video models (Sora, Veo, Kling, Seedance) from day one | ✕ No first-party video at the tiers compared; primarily an image product |
| Cost of a failed generation | ✓ You only ever pay for a successful generation, so a failed or filter-rejected run costs nothing | ✕ Failed and content-filter-rejected generations still consume credits |
| In-image text rendering | ✕ Available via Ideogram's models plus other strong models in the studio | ✓ Best-in-class, the standout strength (0.97 X-Omni English OCR on 4.0) |
| Privacy / output | ✓ Your generations are yours, not public by default | ✕ Free output is public (image + prompt); private generation paywalled to Plus and up |